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  • "It pays to boil down your strategy to one simple promise and go the whole hog in delivering that promise"--David Ogilvy

  • "And—this is critical—the less imagery you convey, the less your message occupies consumers' brains, the less likely it is that you'll influence them."--Drew Eric Whitman

  • "If you think hiring an expert is expensive, just wait until you hire an amateur!"--Unknown

  • "I always use my clients' products. This is not toadyism but elementary good manners"--David Ogilvy

  • "A flower is a weed with an advertising budget."--Rory Sutherland